{"id":8138,"date":"2026-09-15T07:44:16","date_gmt":"2026-09-15T05:44:16","guid":{"rendered":"https:\/\/consbrisbane.esteri.it\/news\/dal_consolato\/2026\/09\/al-via-la-nuova-campagna-instagram-del-consolato-laura-e-gina-accompagnano-il-pubblico-per-10-settimane\/"},"modified":"2026-09-15T09:12:10","modified_gmt":"2026-09-15T07:12:10","slug":"al-via-la-nuova-campagna-instagram-del-consolato-laura-e-gina-accompagnano-il-pubblico-per-10-settimane","status":"publish","type":"post","link":"https:\/\/consbrisbane.esteri.it\/en\/news\/dal_consolato\/2026\/09\/al-via-la-nuova-campagna-instagram-del-consolato-laura-e-gina-accompagnano-il-pubblico-per-10-settimane\/","title":{"rendered":"New Consulate Instagram campaign launches: Laura and Gina to guide the public over 10 weeks"},"content":{"rendered":"<h2 id=\"press-release\" class=\"font-semibold leading-tight text-pretty mb-2 mt-4 [[data-has-inline-images]_&amp;]:clear-end text-lg first:mt-0 md:text-lg [hr+&amp;]:mt-4\">PRESS RELEASE<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\"><strong>Brisbane, 14 September 2026<\/strong><\/p>\n<h2 id=\"new-consulate-instagram-campaign-launches-laura-an\" class=\"font-semibold leading-tight text-pretty mb-2 mt-4 [[data-has-inline-images]_&amp;]:clear-end text-base first:mt-0\">New Consulate Instagram campaign launches: Laura and Gina to guide the public over 10 weeks<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">The Consulate of Italy in Brisbane announces the launch of a new communication campaign on its institutional Instagram channel (<a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super-primary hover:underline\" href=\"https:\/\/www.instagram.com\/italyinbrisbane\/\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">@italyinbrisbane<\/span><\/a>), designed to bring the public closer to the Consulate&#8217;s recently updated official website and to raise awareness of the consular services available to the Italian community.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">The new series of comic strips, which will accompany the page&#8217;s followers for ten weeks, builds on the success of the comic &#8220;Mamma, gli ItALIENi!&#8221;, created by the <a class=\"reset interactable cursor-pointer decoration-1 underline-offset-1 text-super-primary hover:underline\" href=\"https:\/\/www.comitesqldnt.com\/fumetto\" target=\"_blank\" rel=\"nofollow noopener\"><span class=\"text-box-trim-both\">Comites of Queensland and the Northern Territory<\/span><\/a> and inspired by the true stories of Italians who arrived in Brisbane in the 1950s. The comic, also available in an English version titled &#8220;Mamma Mia, ItALIENs!&#8221;, was warmly received by the public for its ability to portray the Italian migration experience in Australia with lightness and authenticity.<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">&#8220;Italians here are no longer &#8216;aliens&#8217; by now,&#8221; said Consul Giuseppe Di Murro, &#8220;but it&#8217;s occasionally useful to remind our fellow citizens of certain key procedures for continuing their lives abroad while maintaining a connection with Italy. Through this comic, which brings different generations together, we want to inform the public about the latest developments, the digitalisation of some services, and the introduction of others, such as the electronic identity card.&#8221;<\/p>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">The success of the comic thus continues to live on through the Consulate&#8217;s Instagram page, where the adventures of Laura and Gina help the public remember how to make the best use of consular services. The Consul highlighted the value of the creative work that made the project possible, the result of the talent of two Italian women based in Queensland: Alessia Castiglioni, who created the illustrations, and Elisa Mele Seul, who wrote the texts. Their collaboration produced a story that combines historical memory with institutional communication, turning a cultural project into a useful and accessible information tool for the community. &#8220;The character of Laura, who has just arrived in Brisbane, highlights the first contact with the Consulate. Gina, on the other hand, is already familiar with the Consulate&#8217;s services, but isn&#8217;t always up to date on the latest developments. It&#8217;s wonderful to see two generations interact to tell, in simple and direct language, the everyday experience of those who live far from Italy but remain connected to their institutions. With this campaign, we want to make consular services more approachable and easier to understand for everyone, guiding our audience week by week to discover the Consulate&#8217;s website,&#8221; the Consul concluded.<\/p>\n<h2 id=\"how-to-follow-the-campaign\" class=\"font-semibold leading-tight text-pretty mb-2 mt-4 [[data-has-inline-images]_&amp;]:clear-end text-base first:mt-0\">How to follow the campaign<\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:align-top\">Over the next ten weeks, the Instagram page of the Consulate of Italy in Brisbane will publish new content dedicated to Laura and Gina, aimed at guiding the public, step by step, through the Consulate&#8217;s official website and the online services available. The community is invited to follow the page and share the campaign&#8217;s content.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>LEARN MORE, <a href=\"https:\/\/alloranews.com\/a-tu-per-tu\/a-tu-per-tu-con-giuseppe-di-murro-il-consolato-di-brisbane-guarda-al-futuro\/\">LISTENING TO THE CONSUL SPEAKING AT &#8220;A TU PER TU&#8221; PODCAST<\/a>, BY ALLORA! NEWS<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"PRESS RELEASE Brisbane, 14 September 2026 New Consulate Instagram campaign launches: Laura and Gina to guide the public over 10 weeks The Consulate of Italy in Brisbane announces the launch of a new communication campaign on its institutional Instagram channel (@italyinbrisbane), designed to bring the public closer to the Consulate&#8217;s recently updated official website and [&hellip;]","protected":false},"author":14,"featured_media":8132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[],"class_list":["post-8138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=8138"}],"version-history":[{"count":3,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8138\/revisions"}],"predecessor-version":[{"id":8147,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/posts\/8138\/revisions\/8147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/media\/8132"}],"wp:attachment":[{"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=8138"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/consbrisbane.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=8138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}